“Chase the glowing hours with flying feet”. Party at the TraceWorks mansion. All invited.

Great PR coverage for TraceWorks in DK media

TraceWorks is really booming in the down economy … CMOs are apparently more focused than ever on lean marketing: getting things done as quickly as possible with minimal resources while growing that holy ROI%. That’s basically what TraceWorks is all about. Awesome team. Well done! Love you all.

TraceWorks scores another EUR2,5 in VC funding

Press release is here (Danish): http://www.erhvervsbladet.dk/article/20090120/ivaerksaetteri/90120046/ TraceWorks previously landed a EUR5,1 investement about 2 years ago (read about it here)

TraceWorks. New Identity. New website. Thanks.

TraceWorks is getting bigger and bigger. We’re developing more and more advanced software – still trying to keep Headlight ridiculously easy to use and beautiful to look at. Now we have a new communication platform to support it. Check out the new websites and corporate identity here: www.traceworks.com. Background story is here. ::CREDITS Thanks to [...]

Bring on the crazy

I’m packing my suitcase: My vacation is officially ending. I’m returning to work July 28th. It’s been great – but I’m also eager about getting on with the next few months at work. The pot is really cooking: TraceWorks is sizzling hot – amazing stuff is in the making. Wulffmorgenthaler is launching a new, awesome, [...]

2007 and 2008

2007 was a rather eventful year for me. TraceWorks launched an awesome new product called Headlight and it’s really beginning to fuel an amazing growth. We also took in $5.4 million from Nordic Venture Partners, hired 10 more super talents, and convinced top notch CEO Christian Dam to head our team of 20-something people instead [...]

Facebook – A Powerful Marketing Vehicle

Facebook is probably the most powerful phenomenon to hit the marketing industry since Google (and Headlight . It’s now possible to target your audience like never before. Fortunately I’m surrounded by very talented people who understand this platform better than I do: I’ve had 3 meetings today with curious and creative designers and developers at [...]