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I’ve been recruited to the Poets and Plumbers Dream Team

March 25, 2008

Poets and Plumbers is a new industry-wide movement whose aim is to bridge the culture and knowledge gaps between poets (traditionally trained marketers who know little of Web 2.0 marketing techniques) and plumbers (technology-oriented new-school marketers who think in terms of data, patterns and processes). The movement’s launch event gathered over 200 leading marketers to [...]