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Headlight+iPhone = Mobile Marketing Productivity

March 26, 2008

Check out the TraceWorks blog (aka the dojo)… something really sexy has arrived.

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I’ve been recruited to the Poets and Plumbers Dream Team

March 25, 2008

Poets and Plumbers is a new industry-wide movement whose aim is to bridge the culture and knowledge gaps between poets (traditionally trained marketers who know little of Web 2.0 marketing techniques) and plumbers (technology-oriented new-school marketers who think in terms of data, patterns and processes). The movement’s launch event gathered over 200 leading marketers to [...]

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Facebook – A Powerful Marketing Vehicle

November 30, 2007

Facebook is probably the most powerful phenomenon to hit the marketing industry since Google (and Headlight . It’s now possible to target your audience like never before. Fortunately I’m surrounded by very talented people who understand this platform better than I do: I’ve had 3 meetings today with curious and creative designers and developers at [...]