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TraceWorks. New Identity. New website. Thanks.

October 3, 2008

TraceWorks is getting bigger and bigger. We’re developing more and more advanced software – still trying to keep Headlight ridiculously easy to use and beautiful to look at. Now we have a new communication platform to support it. Check out the new websites and corporate identity here: www.traceworks.com. Background story is here. ::CREDITS Thanks to [...]

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I’ve been recruited to the Poets and Plumbers Dream Team

March 25, 2008

Poets and Plumbers is a new industry-wide movement whose aim is to bridge the culture and knowledge gaps between poets (traditionally trained marketers who know little of Web 2.0 marketing techniques) and plumbers (technology-oriented new-school marketers who think in terms of data, patterns and processes). The movement’s launch event gathered over 200 leading marketers to [...]