should I listen to!? The list of speakers is rather long.

Since I’m deeply involved in marketing technology I should probably go check-out:

• Brian McAndrews, President and CEO, aQuantive, Inc.
• James Bilefield, CEO, Openads

And since TraceWorks is depending heavily on M$ I’m of course considering:

• Steve Ballmer, CEO, Microsoft

Web 3.0 is something I don’t understand at all so I should probably listen carefully to:

• Nova Spivack, Founder and CEO, Radar Networks (his blog)

I’m pretty involved with idea lab “Frank & Able” (stealth) why I think I could learn a lot from super star inventor (latest Metaweb):

• Danny Hillis, Co-Chairman and Chief Technology Officer, Applied Minds, Inc.

Who else should I learn from? What else should I do?

BTW: Anybody else going to “Web Summit 2.0″? Let’s meet-up, have a beer, and change the world.

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I went there last week, I think it was. 5×5 km relay race with TraceWorks competing with our new big investor, Nordic Venture Partners and many of their portfolio companies e.g. Zyb, Polar Rose, Giritech and many more. It was fun.

My time was about 23 minutes. Well, some way I was a little faster - but who cares!?

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Check it out here at Spot-A-Job.

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Normally I prefer more entrepreneurial style / web 2.0′ish conferences like Carson’s FOWA which I’m attending in October - usually they’re a little more fun than the often pretty mind numbing industry specific conferences I’ve attended a 1000 times - such as SES and Ad:tech.

But since my soul and my life is deeply interconnected to TraceWorks - you know the company behind Headlight, a web application for marketing professionals - I think it will be a fairly good move to check out what the hot shots in the marketing industry has to say. That’s why I’m going to DMA07 to listen to what the biiig Agencies have to say. And since we’re 3 people going from TraceWorks it will certainly be a lot of fun.

Anybody been there? What should I expect?

A very positive surprise is that one of the keynote speakers is the Founder of Wikipedia, Jimmy Wales. I’m very interested in learning what’s on his mind and especially look forward to learn about his “Google-killer” search engine “Wikia Search” … I among many certainly hope that Wales succeeds in creating a true alternative to Google, because as he explains himself:

“This is fundamental, basic information about the world. It needs to be neutral, and there needs to be an accountable, transparent, public dialogue about how it’s created.”

Read the full article on FastCompany

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A lot of people ask me what the hell LinkedIn is actually good for. For you out there who’s not familiar with LinkedIn it’s an online network of more than 13 million experienced professionals from around the world, representing 150 industries.

Well, I could probably come up with a few more useful things but it’s primary function to me is that it really helps me locate and eventually hire some amazingly talented colleagues.

The procedure is straight forward.

1. Click the “People” tab
2. Type in your search criteria e.g. “C# .NET SQL2005″ and select the appropriate “Industry” & “Location”
3. Locate the right people among the search results and choose “Send InMail”

4. Select “Career opportunity” and write a letter of introduction:

This is how I’ve recruited half of my last 10 colleagues: Very talented people who were not actively looking for a job change. So I guess it works. This is my statistics the last year or so:

Note! Remember only to contact people through LinkedIn who’s “interested in career opportunities” - a user profile setting which per default is set to “interested …”. If you begin to use LinkedIn a lot for this specific purpose then you’ll probably need to upgrade to a PRO account - which includes 200 “InMails per month”.

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Ryan Carson (founder of Carsyn Systems ltd) offers a practical and down-to-earth description of what it takes to build a web app - especially the financial aspects if you decide to bootstrap the whole process from idea to finished product.

It can work! It did for me! In many ways Ryan’s description is similar to how I work with new projects today. It is also very close to how I started TraceWorks with my co-founder Anders and the marvelous design/tech cousins Jesper and Jimmi.

Ryan’s blog post dates back to 2006 - but everything is still true (… much of the stuff he’s talking about is actually becoming easier / cheaper by the day: hosting, communication, and in some ways also marketing).

Read it here: The Cost of Bootstrapping Your App: Part One & Part Two

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“Most job boards are a crap shoot. You post an ad and face an email deluge from unqualified applicants. If you like collecting resumes, that’s fine. If you actually want to hire someone, it sucks.”

This is how Jason Fried introduces 37signals’ job board which is placed alongside both the company’s hugely popular blog (73.000+ subscribers) and corporate website (1 million+ web apps sold).

The hipsters from 37signals are not the only ones doing this. Many of the most influential and popular international bloggers are also beginning to do this.

The idea behind this new bread of job boards is pretty simple: You need to hang out where the talents you’re looking for hang out … and that is not on traditional old school job boards - right?

I’ve been using some of the boards a few times - both for TraceWorks and Wulffmorgenthaler, and they’re so much more effective than traditional job boards.

Here’s are the best ones - I think:

- jobs.37signals.com
- www.crunchboard.com
- www.thinkvitamin.com/jobs
- www.authenticjobs.com
- www.krop.com

It seems this trend is not showing in Denmark? I don’t know any popular Danish bloggers who’s added a job board to his or her blog. It’s pretty easy to do so and potentially a better commercial deal than traditional ads like Adwords.

Get started? Well, you can be up-and-running in just 5 minutes using one of the just fine out-of-box job boards available: Job-a-matic, Job Thread, and Marketplaces.

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Progress has a huge appetite .. and it seems that TraceWorks has an everlasting hunger for those rather rare SuperTalents.

You can help us hunt them down, corner them, convince them … and be rewarded: DKK10.000 per head. Also remember the tranquilizing personal gratification from helping your fellow man (a company called TraceWorks aiming for Nasdaq in 2010) and the soothing sensation that always follows the righteous and beautiful patriots. So pull yourself together and get started!

“Okay sure, but who’s TraceWorks and what is it like working there?”

Currently we’re looking for the following human beings to help design, build, and fix our insanely cool marketing web application called Headlight.

2 x Senior .NET Developer
You are a Best-in-Class .NET / C# fanatical FREAK? Well, look no further! Paradise is soooo close!
Not yet “officially posted” on TraceWork - so hurry up.

1 x Senior VLDB’er (Very Large DataBase) Architect & Developer
You simply love databases. More than life itself. Want to help develop the biggest and most complex MS-DB setup in Scandinavia? Of course you want to!
Check it our here

1 x Senior Technical Project Manager (Scrum Master?)
You’ll help manage our 8-man strong product team of SuperTalents within UI design and C#/.NET Development. You’ll help them work faster and furious and be happier than ever.
Not yet “officially posted” on TraceWork - so hurry up.

1 x Q&A QA* Test Evangelist (almost taken)
You’re probably a mad perfectionist who’ll ensure that Headlight is always 100% bug-free. “Quality is perfection”.
Not yet “officially posted” on TraceWork - so hurry up.

We’re also looking for guys who can optimize our internal stuff and who can help sell our magical marketing web application all over the world:

2 x Sales Managers
Believe Marketing Management is the next CRM-like revolution waiting to happen!? Put your sales career into high gear!
Check it our here

1 x CFO - Chief Financiel Officer (taken)
TraceWorks is getting rather complex. More customers. More markets. More business to handle. Help needed!
Check it our here

This is where to find us: http://www.traceworks.com/contact.htm

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I’m going to FOWA in London. I think it will be pretty pretty pretty pretty coooool. I’ve read quite a few blog posts about previous shows - all very exited about the quality of these get togethers.

FOWA is put together by Carson Systems (aka Ryan Carson) who is known for a knitting together a few pretty decent web apps e.g. Dropsend. Today they mostly create noise from offering world-class conferences like FOWA, FOOA, and FOWD.

By the way Mr. Carson, I’m expecting an invitation to speak at the next FOOA? … whenever that is.

If anyone would like to meet-up at FOWA then don’t be shy. Get in touch.

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