Check out the TraceWorks blog (aka the dojo)… something really sexy has arrived.

Share This

Poets and Plumbers is a new industry-wide movement whose aim is to bridge the culture and knowledge gaps between poets (traditionally trained marketers who know little of Web 2.0 marketing techniques) and plumbers (technology-oriented new-school marketers who think in terms of data, patterns and processes). The movement’s launch event gathered over 200 leading marketers to kick off a full program of courses, seminars, networking events and similar.

At the core of Poets and Plumbers is a carefully selected Dream Team of Denmark’s best new-school marketer. Each member is a pioneer in his or her field, and burns to change the face of marketing toward a more innovative, more ROI-focused model that communicates with its target audiences in ways that are a better match for today’s world. At the same time, each member must be an entrepreneur – that is, they must have founded or co-founded their own companies. Requirements such as these, along with a string of other demands, ensure this Dream Team of marketing revolutionaries has the competence, energy and connections to form a ”burning platform” for change.

I was approached by Jonathan Winch (one of the founders Poets and Plumbers) with the following explanation:

“Morten’s profile is a perfect match for the exclusive Dream Team of marketers at the core of the movement: He’s a technology-driven marketing pioneer and self-made entrepreneur with a clear vision of changing traditional marketing models and processes for the better.”

Share This

Help me spread the rumor. Thanks! And good luck; because I’ll pay you DKK 10.000 for finding the right candidate to join our amazing designer dream team.

—–

UI DESIGNER at TraceWorks
see full job posting here 

Your task will be to participate in the conceptual design phase to the final development phase, by visualizing ideas, designing finished screens, to creating html mock-ups for future Headlight modules.

YOUR QUALIFICATIONS
* Passionate about graphic user interface design
* Strong theory of general graphic design
* Creative and has good illustration skills
* Strong knowledge with web design technologies like html and css.
* Fluent in relevant Adobe software
* Good skills with Flash and JavaScript is a plus
* Comprehension of online marketing is a plus

OUR QUALIFICATIONS
Learn more about what the hell we actually do:
http://www.traceworks.com

Learn more about how it is like working at TraceWorks:
http://www.traceworks.com/jobs.htm

Check-out this blog post to learn more about what we find cool and inspirational:
http://www.traceworks.com/inspiration

PLACE OF WORK
You will be working from our office in Copenhagen, Denmark.

HOW TO APPLY
Jesper Bram, Chief Product Designer – TraceWorks.com
Email: jebn@traceworks.com
Phone: +45 33 118 118

Share This

2007 was a rather eventful year for me.

TraceWorks launched an awesome new product called Headlight and it’s really beginning to fuel an amazing growth. We also took in $5.4 million from Nordic Venture Partners, hired 10 more super talents, and convinced top notch CEO Christian Dam to head our team of 20-something people instead of Anders and myself. All working very very hard … and thank you all for that.

Wulffmorgenthaler - the entertainment company I started with Anders Morgenthaler and Mikael Wulff - is definitely heading in the right direction as well. We doubled our online visitors to about 50.000 per day, took in a little money from Nordisk Film, and convinced Michael Ritto to become chairman. We also sold 3 times as many books and 12 times as many calendars  (brilliant product!) compared to any previous year - all thanks to our 3 man strong team of Tobias Hoff, Martin Nielsen, and Julie Lind-Holm. Thanks!

I also had some good fun helping Kim Gulstad of Nordic Capital bring www.findbilsyn.dk - just a small and simple idea - to the market.  Will be fun watching this small service expand to other countries.

Share This

TraceWorks has been selected as a nominee for the prestigious e-handelsprisen 2008, the region’s premier competition honoring online services and product innovations … Well, it is.

TraceWorks was selected based on its Marketing Software product Headlight in the category for most “innovative solutions” which the award committee defines like this (Danish):

“Innovationsprisen: Gives til en virksomhed, der på en nyskabende måde udnytter online-kanalen til at skabe værdi eller vurderes til at skabe fremtidig værdi (god forretning).”

That’s something we’re pretty proud of since introducing solid, useful and game shifting Software as a Service (SaaS) to the marketing industry is what TraceWorks is all about.

The final winners will be announced on March 27, 2008 at Radisson SAS Falconer Hotel, Falkoner Allé 9, 2000 Frederiksberg. Wish us luck!

Share This

Facebook is probably the most powerful phenomenon to hit the marketing industry since Google (and Headlight :).

It’s now possible to target your audience like never before. Fortunately I’m surrounded by very talented people who understand this platform better than I do: I’ve had 3 meetings today with curious and creative designers and developers at TraceWorks who have some really interesting ideas on how to really help marketers who want to utilize Facebook to generate some serious growth. Stay tuned for more updates.

———

If you have to convince your boss that Facebook is a big deal here’s some statistics for you:

• 25m users, growing 3% per week, which is 100,000 new users per day (up from 7.5m users in July 2007), projected to reach 50m by end of 2007
• The fastest growing demographic is the 25 and over age group
• 1% of all time spent on the internet is facebook
• 50% of registered users come back to the site every day.
• 60 billion page views per month, 50 pages per user every day
• 6th most trafficked site in the U.S
• 1 bn photos hosted on the site, 6m uploaded each deay, 70k photos served per second, making facebook the biggest photo sharing site on the web
• 1-2 m people are on facebook simultaneously at any one time
• $100m per year advertising deal with Microsoft
• Internal valuation of $8bn, based on projected revenues of $1bn p.a. by 2015

via trendcatching.com

Share This

Just learned about this cool place called InnoCentive - an online community designed to help corporate and nonprofit clients solve research-and-development problems by posting descriptions of these problems, called challenges, on a website visited by thousands of researchers, scientists, engineers, and mathematicians from around the world; those who solve a problem can qualify for financial awards.

Anyone tried it? Is it good? Suitable for big or small companies?

Well, one of the reasons why InnoCentive is particular interesting to me is that I’ve been struggling some time now trying to figure out how a decent innovation ecosystem could look like (e.g. for TraceWorks). I’ve been asking questions like:

• What is the distinction between e.g. “mundane changes”, “innovative changes”, and “inventions”?
• What would be an effective incentive to motivate active involvement?
• How open should innovation be e.g. only internal or also include the outside world? And to what degree?
• How to control innovation in certain directions? And is control necessary at all (or even counter productive)?

I think it would be a lot of fun to knit together a simple yet powerful web app to help small and medium sized companies streamline innovation - or probably in many cases introduce “innovation” as concrete individual process for the first time.

I don’t want it to be a big market place like InnoCentive. I want it to be a small web based tool where employees, customers, selected experts and ambassadors can openly suggest, request, and collaborate in pushing a given company forward … and I think “SHIFT” could be a pretty cool name for such a web app.

Stay tuned. SHIFT might happen…

Share This

Steve Ballmer is well known for stealing the show - and he did.

Steve was probably the one I was looking most forward to when visiting Web2.0 Summit. Don’t really know why … It’s not because of his visionary thinking (or lack of?). Not because I particularly admire the company he represents (not that I don’t!). Maybe it’s just because he’s among the top5 most powerful and charismatic business leaders out there … it might just be as simple as that.

Ahyhoo. Steve didn’t bring that much new stuff to the table - still he overshadowed everyone else:

MS still want be big in Mobile OS and Advertsing. They want to aggressively expand their position in the Enterprise Software business and keep their leader position within Office Tools. He’s very happy with his partnership with Zuckerberg’s Facebook.

He got very exited when talking how MS one day will rise above the big boys and slam duck in the advertising industry … more or less his exact words.
Imagine this: Sitting front rove with Steve shouting like a lunatic to the crowds that one day this new kid (Live Search) will SLAAAAAAAAAAAM DUUUUUUNK!!! (explosively red in the face!). That was pretty cool.

The most interesting part was probably Steve talking about how aggressively MS will be in acquiring start-up companies in the years to come - especially within the advertising industry. It seemed like he was pretty serious about this: “If you have a company to sell me [between $50m and $500m] my email is steveb@microsoft.com”. That’s nice to know …

———

Yo Steve,

I’m the founder of a beautiful marketing software company called TraceWorks.

[……………………………………………]

Stay cool.

See you, Morten E. Wulff
Chief Visionary, TraceWorks

———

Share This

I just had the pleasure of a 3 hour long chat with Martin von Haller Groenbaek who’s a partner at Copenhagen-based Bender von Haller Dragsted - a leading Scandinavian IT-law boutique. Martin specializes in legal issues related to emerging technology and business models based on openness. Need advice on e.g. issues like Creative Commons? Give the man a call.

It certainly was a great chance for me to dig a little deeper into the whole aspect of open business models as well as open source technology - something that seems to play an increasingly important role in many of my companies and in some of the projects currently in the pipeline.

Why is openness important to an ordinary small tech start-up? What exactly does “openness” mean?

I still don’t have all the answers clearly defined and I guess that’s partly why I’m talking to Martin, reading Chesbrough’s Open Business Models, booked a meeting up with the successful Danish open source entrepreneur Niels Hartvig, following SaaS vendor sugarCRM so closely, asking silly questions on Linkedin, flicking through the pages of Wikinomics, and going to listen to Jimmy Wales in Chicago a few weeks from now.

Hopefully it all helps me understand the concept of openness a lot better… Because right now I’m a little lost.

Share This

should I listen to!? The list of speakers is rather long.

Since I’m deeply involved in marketing technology I should probably go check-out:

• Brian McAndrews, President and CEO, aQuantive, Inc.
• James Bilefield, CEO, Openads

And since TraceWorks is depending heavily on M$ I’m of course considering:

• Steve Ballmer, CEO, Microsoft

Web 3.0 is something I don’t understand at all so I should probably listen carefully to:

• Nova Spivack, Founder and CEO, Radar Networks (his blog)

I’m pretty involved with idea lab “Frank & Able” (stealth) why I think I could learn a lot from super star inventor (latest Metaweb):

• Danny Hillis, Co-Chairman and Chief Technology Officer, Applied Minds, Inc.

Who else should I learn from? What else should I do?

BTW: Anybody else going to “Web Summit 2.0″? Let’s meet-up, have a beer, and change the world.

Share This