Headlight+iPhone = Mobile Marketing Productivity
March 26th, 2008
I’ve been recruited to the Poets and Plumbers Dream Team
March 25th, 2008
Poets and Plumbers is a new industry-wide movement whose aim is to bridge the culture and knowledge gaps between poets (traditionally trained marketers who know little of Web 2.0 marketing techniques) and plumbers (technology-oriented new-school marketers who think in terms of data, patterns and processes). The movement’s launch event gathered over 200 leading marketers to kick off a full program of courses, seminars, networking events and similar.
At the core of Poets and Plumbers is a carefully selected Dream Team of Denmark’s best new-school marketer. Each member is a pioneer in his or her field, and burns to change the face of marketing toward a more innovative, more ROI-focused model that communicates with its target audiences in ways that are a better match for today’s world. At the same time, each member must be an entrepreneur – that is, they must have founded or co-founded their own companies. Requirements such as these, along with a string of other demands, ensure this Dream Team of marketing revolutionaries has the competence, energy and connections to form a ”burning platform” for change.
I was approached by Jonathan Winch (one of the founders Poets and Plumbers) with the following explanation:
“Morten’s profile is a perfect match for the exclusive Dream Team of marketers at the core of the movement: He’s a technology-driven marketing pioneer and self-made entrepreneur with a clear vision of changing traditional marketing models and processes for the better.”
Read this: “Made to Stick”
February 21st, 2008
I have read “Made to Stick” by Chip and Dan Heath and it’s an amazing little book. Go buy it now, read it and grow your business much faster the day after you’ve finished it! Seriously!
The book outlines 6 principles that will help make your business in general and communication in particular really really sticky:
- Simple... find the core… the one true thing.
- Unexpected… you need to surprise people to get their attention in the first place.
- Concrete… drop the intellectual, academic stuff straight away and explain yourself… understanding drives action.
- Credible… credibility (various forms) will let people believe.
- Emotional… it’s not enough to believe… people have to ALSO care about you.
- Stories… getting people to act isn’t about facts and figures, it’s about great storytelling.
I know that Oscar is also pretty enthusiastic about it and he’s fairly hard to impress…
2008 predictions (all lists included)
February 1st, 2008
Here’s a list including all the other lists predicting what to expect from 2008
http://www.readwriteweb.com/archives/2008_web_predictions.php
One has already come true:
“Microsoft will become more aggresive and buy many popular companies at once (remember Ballmer’s quote). Candidates include SixApart, Technorati.”
Emre Sokullu, Feature Writer, ReadWriteWeb
Microsoft has just launched an audacious $44.6bn bid for internet rival Yahoo in a deal that would create an online advertising powerhouse to rival market leader Google. That’s rather aggressive.
TraceWorks nominated “most innovative” at e-handelsprisen 2008
January 17th, 2008
TraceWorks has been selected as a nominee for the prestigious e-handelsprisen 2008, the region’s premier competition honoring online services and product innovations … Well, it is.
TraceWorks was selected based on its Marketing Software product Headlight in the category for most “innovative solutions” which the award committee defines like this (Danish):
“Innovationsprisen: Gives til en virksomhed, der på en nyskabende måde udnytter online-kanalen til at skabe værdi eller vurderes til at skabe fremtidig værdi (god forretning).”
That’s something we’re pretty proud of since introducing solid, useful and game shifting Software as a Service (SaaS) to the marketing industry is what TraceWorks is all about.
The final winners will be announced on March 27, 2008 at Radisson SAS Falconer Hotel, Falkoner Allé 9, 2000 Frederiksberg. Wish us luck!
Facebook - A Powerful Marketing Vehicle
November 30th, 2007
Facebook is probably the most powerful phenomenon to hit the marketing industry since Google (and Headlight :).
It’s now possible to target your audience like never before. Fortunately I’m surrounded by very talented people who understand this platform better than I do: I’ve had 3 meetings today with curious and creative designers and developers at TraceWorks who have some really interesting ideas on how to really help marketers who want to utilize Facebook to generate some serious growth. Stay tuned for more updates.
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If you have to convince your boss that Facebook is a big deal here’s some statistics for you:
- 25m users, growing 3% per week, which is 100,000 new users per day (up from 7.5m users in July 2007), projected to reach 50m by end of 2007
- The fastest growing demographic is the 25 and over age group
- 1% of all time spent on the internet is facebook
- 50% of registered users come back to the site every day.
- 60 billion page views per month, 50 pages per user every day
- 6th most trafficked site in the U.S
- 1 bn photos hosted on the site, 6m uploaded each deay, 70k photos served per second, making facebook the biggest photo sharing site on the web
- 1-2 m people are on facebook simultaneously at any one time
- $100m per year advertising deal with Microsoft
- Internal valuation of $8bn, based on projected revenues of $1bn p.a. by 2015