I established TraceWorks back in 2002 with my friend and business partner Anders Lau Nielsen. Anders is a cool, analytical and goal oriented guy. He compliments me perfectly. Together we were dissatisfied with the chaos of trying to deal with marketing. In true entrepreneurial style, the company was started in Anders Nielsen’s living room. I borrowed some money from my mom and my brother. Step by step we got the company up and running and in 2007 we secured a DKK 30 million (USD 5.2 million) venture funding to expand internationally with our SaaS marketing product Headlight. Thanks Morten Lund for helping me out!
TraceWorks is today a 25-Super-Talents strong company and the company has grown more than 125 per cent every year for the past four years but we simply think it’s time for outside funding and expertise to respond to the demand on a global scale.
My role at TraceWorks:
2002 – 2007, CEO
2007 – N/A, Chief Visionary (what is?)
