Søren Randløv Petersen, CEO & Chief Motivator, is really getting some well deserved attention with his new and awesome fitness concept Hello Fitness.

This time it’s one of Denmark’s biggest newspapers - Politiken - that brings a 3 page story on why Hello Fitness is a good and sound alternative to the oh so sensationally uninspiring indoor fitness centers.

Check out the full online version of the story here.

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