Just one week old and already a cover story (April 3rd, 2008) on Børsen (Denmark’s biggest business newspaper). Congratulations Søren - that’s really cool!

I really think that Søren Randløv - Founder & Chief Motivator - of Hello Fitness is on to something really interesting (and semi-disrupting!!!) in an industry lacking some real innovation e.g. read this bloggers analysis on the fitness industry!

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