OpenSocial is OpenGadgets (and the de-portalization of content)
January 31st, 2008
I still haven’t got a clue what OpenSocial is really capable of…
Just read this by Steve O’hear who argues that OpenSocial should be renamed OpenGadget since “it’s all about standardizing the development of ‘widgets’ (sometimes called gadgets)”.
If this is so then I’m beginning to understand it and more importantly I’m actually beginning to find it rather interesting since most of the projects I’m involved with include somekind of “de-portalization strategy” (Thanks to Thomas Petersen of Hello Brand for learning me this fancy expression).
Do anyone have experience building widgets based on OpenSocial? Is this the way to do it? Example: If Wulffmorgenthaler were to build a lot of widgets should we use OpenSocial?
2007 and 2008
January 19th, 2008
2007 was a rather eventful year for me.
TraceWorks launched an awesome new product called Headlight and it’s really beginning to fuel an amazing growth. We also took in $5.4 million from Nordic Venture Partners, hired 10 more super talents, and convinced top notch CEO Christian Dam to head our team of 20-something people instead of Anders and myself. All working very very hard … and thank you all for that.
Wulffmorgenthaler - the entertainment company I started with Anders Morgenthaler and Mikael Wulff - is definitely heading in the right direction as well. We doubled our online visitors to about 50.000 per day, took in a little money from Nordisk Film, and convinced Michael Ritto to become chairman. We also sold 3 times as many books and 12 times as many calendars (brilliant product!) compared to any previous year - all thanks to our 3 man strong team of Tobias Hoff, Martin Nielsen, and Julie Lind-Holm. Thanks!
I also had some good fun helping Kim Gulstad of Nordic Capital bring www.findbilsyn.dk - just a small and simple idea - to the market. Will be fun watching this small service expand to other countries.
TraceWorks nominated “most innovative” at e-handelsprisen 2008
January 17th, 2008

TraceWorks has been selected as a nominee for the prestigious e-handelsprisen 2008, the region’s premier competition honoring online services and product innovations … Well, it is.
TraceWorks was selected based on its Marketing Software product Headlight in the category for most “innovative solutions” which the award committee defines like this (Danish):
“Innovationsprisen: Gives til en virksomhed, der på en nyskabende måde udnytter online-kanalen til at skabe værdi eller vurderes til at skabe fremtidig værdi (god forretning).”
That’s something we’re pretty proud of since introducing solid, useful and game shifting Software as a Service (SaaS) to the marketing industry is what TraceWorks is all about.
The final winners will be announced on March 27, 2008 at Radisson SAS Falconer Hotel, Falkoner Allé 9, 2000 Frederiksberg. Wish us luck!