Facebook is probably the most powerful phenomenon to hit the marketing industry since Google (and Headlight :).

It’s now possible to target your audience like never before. Fortunately I’m surrounded by very talented people who understand this platform better than I do: I’ve had 3 meetings today with curious and creative designers and developers at TraceWorks who have some really interesting ideas on how to really help marketers who want to utilize Facebook to generate some serious growth. Stay tuned for more updates.

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If you have to convince your boss that Facebook is a big deal here’s some statistics for you:

• 25m users, growing 3% per week, which is 100,000 new users per day (up from 7.5m users in July 2007), projected to reach 50m by end of 2007
• The fastest growing demographic is the 25 and over age group
• 1% of all time spent on the internet is facebook
• 50% of registered users come back to the site every day.
• 60 billion page views per month, 50 pages per user every day
• 6th most trafficked site in the U.S
• 1 bn photos hosted on the site, 6m uploaded each deay, 70k photos served per second, making facebook the biggest photo sharing site on the web
• 1-2 m people are on facebook simultaneously at any one time
• $100m per year advertising deal with Microsoft
• Internal valuation of $8bn, based on projected revenues of $1bn p.a. by 2015

via trendcatching.com

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