Steve Ballmer is well known for stealing the show - and he did.

Steve was probably the one I was looking most forward to when visiting Web2.0 Summit. Don’t really know why … It’s not because of his visionary thinking (or lack of?). Not because I particularly admire the company he represents (not that I don’t!). Maybe it’s just because he’s among the top5 most powerful and charismatic business leaders out there … it might just be as simple as that.

Ahyhoo. Steve didn’t bring that much new stuff to the table - still he overshadowed everyone else:

MS still want be big in Mobile OS and Advertsing. They want to aggressively expand their position in the Enterprise Software business and keep their leader position within Office Tools. He’s very happy with his partnership with Zuckerberg’s Facebook.

He got very exited when talking how MS one day will rise above the big boys and slam duck in the advertising industry … more or less his exact words.
Imagine this: Sitting front rove with Steve shouting like a lunatic to the crowds that one day this new kid (Live Search) will SLAAAAAAAAAAAM DUUUUUUNK!!! (explosively red in the face!). That was pretty cool.

The most interesting part was probably Steve talking about how aggressively MS will be in acquiring start-up companies in the years to come - especially within the advertising industry. It seemed like he was pretty serious about this: “If you have a company to sell me [between $50m and $500m] my email is steveb@microsoft.com”. That’s nice to know …

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Yo Steve,

I’m the founder of a beautiful marketing software company called TraceWorks.

[……………………………………………]

Stay cool.

See you, Morten E. Wulff
Chief Visionary, TraceWorks

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