Normally I prefer more entrepreneurial style / web 2.0′ish conferences like Carson’s FOWA which I’m attending in October - usually they’re a little more fun than the often pretty mind numbing industry specific conferences I’ve attended a 1000 times - such as SES and Ad:tech.

But since my soul and my life is deeply interconnected to TraceWorks - you know the company behind Headlight, a web application for marketing professionals - I think it will be a fairly good move to check out what the hot shots in the marketing industry has to say. That’s why I’m going to DMA07 to listen to what the biiig Agencies have to say. And since we’re 3 people going from TraceWorks it will certainly be a lot of fun.

Anybody been there? What should I expect?

A very positive surprise is that one of the keynote speakers is the Founder of Wikipedia, Jimmy Wales. I’m very interested in learning what’s on his mind and especially look forward to learn about his “Google-killer” search engine “Wikia Search” … I among many certainly hope that Wales succeeds in creating a true alternative to Google, because as he explains himself:

“This is fundamental, basic information about the world. It needs to be neutral, and there needs to be an accountable, transparent, public dialogue about how it’s created.”

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