I’ve read different places that Digg is nearing mainstream adoption (especially from a media perspective, meaning newspapers etc. are increasingly adding “Digg this” functionality to their sites). Sure, it’s a powerful influencer and viral channel if you want to spread your message … But still strongest among the tech savvy - I think.
A little stat example of this trend: Solid rumors of Bill Gates having an affair with an “apple computer” is according to Digg much more popular (aka “got more diggs”) than any other comic strip ever produced by Wulffmorgenthaler - even though it’s not even listed among WM’s Top 10 Comic Strips.
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